Bluite

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Bluite was the trade name of an 18k white gold alloy marketed by Goldfarb & Friedberg, Inc. of New York. Their claim was that it was the "...nearest color to Platinum yet attained."

Bluite Advertisement from The Jewelers' Circular,
January 25,1922.
Bluite Trademark.
Photo Courtesy of Lang Antiques.
Lang Antiques
Lang Antiques