Description

Specialties

1905

• Founded by Hans Wilsdorf in London.
• Originally Wilsdorf & Davis.

1908

• Renamed Rolex – a more memorable identity.

1910

• First to receive Swiss Certificate of Chronometric Precision, granted by the Official Watch Rating Center, Bienne.

1919

• Moved to Geneva.

1926

• Invented the waterproof watch – Rolex Oyster.

1927

• Shop windows featured the Rolex Oyster suspended in a fishbowl.

1931

• Invented the self-winding watch with Perpetual rotor.

1945

• Datejust, the first self-winding wrist chronometer to indicate the date in a window on the dial.

1953

• Explorer, commemorates the ascent of Mt. Everest.
• Submariner Waterproof to 100 meters with rotating diver’s immersion bezel.

1955

• GMT Master Watch for pilots with two tone – day/night – bezel.

1956

• Oyster Perpetual Day-Date.
• Oyster Perpetual Milgauss resistant to magnetic interference.

1963

• Cosmograph Daytona featuring tachymetric scale on the bezel for calculating average speed.

1967

• Oyster Sea-Dweller, waterproof to 610 meters.

1971

• Explorer II, 24-hour hand.

1978

• Sea-Dweller II, waterproof to 1220 meters.

1992

• Yachtmaster, first watch in the Professional Oyster collection to be available in three sizes €“ 29, 35 and 40 mm.

2007

• Yachtmaster II, interaction between the movement and the case via a rotatable ring command bezel.

2008

• Deepsea, can resist pressures deeper that anyone could survive.

2012

• Sky-Dweller, Dual time zone 42 mm case, annual calendar & rotatable Ring Command bezel.