Founded: De Beers Diamond Jewellers (DBDJ) 2001

• 50:50 The De Beers Group of Companies and LVMH
• March 2017 De Beers Bought out LVMH and renamed De Beers Jewellers.
• Wholly Owned by The De Beers Group of Companies,  held by De Beers plc, 85% Ownership – Anglo American plc., 15% Ownership – Republic of Botswana

2002

• De Beers Opens its Flagship Boutique on London’s Old Bond Street