- Founded by Hans Wilsdorf in London.
- Originally Wilsdorf & Davis.
- Renamed Rolex – a more memorable identity.
- First to receive Swiss Certificate of Chronometric Precision, granted by the Official Watch Rating Center, Bienne.
- Moved to Geneva.
- Invented the waterproof watch – Rolex Oyster.
- Shop windows featured the Rolex Oyster suspended in a fishbowl.
- Invented the self-winding watch with Perpetual rotor.
- Datejust, the first self-winding wrist chronometer to indicate the date in a window on the dial.
- Explorer, commemorates the ascent of Mt. Everest.
- Submariner Waterproof to 100 meters with rotating diver’s immersion bezel.
- GMT Master Watch for pilots with two tone – day/night – bezel.
- Oyster Perpetual Day-Date.
- Oyster Perpetual Milgauss resistant to magnetic interference.
- Cosmograph Daytona featuring tachymetric scale on the bezel for calculating average speed.
- Oyster Sea-Dweller, waterproof to 610 meters.
- Explorer II, 24-hour hand.
- Sea-Dweller II, waterproof to 1220 meters.
- Yachtmaster, first watch in the Professional Oyster collection to be available in three sizes €“ 29, 35 and 40 mm.
- Yachtmaster II, interaction between the movement and the case via a rotatable ring command bezel.
- Deepsea, can resist pressures deeper that anyone could survive.
- Sky-Dweller, Dual time zone 42 mm case, annual calendar & rotatable Ring Command bezel.