(1902-1995)

e.1861: Gustave Sandoz, opened a shop in Paris

• Gustave founded the Société d’Encouragement à l’Art et à l’Industrie along with Gustave Larroumet
• He also founded the Foire de Paris
•  Gustave-Roger (Gérard’s father), moved the firm to the rue Royale
• Gérard studied at the prestigious boarding school, École des Roches

c.1920: Gérard joined the firm

• Member of the Union des Artistes Moderns (UAM)

Gustave-Roger sold the business to Georges Lenfant

c.1934: Gérard founded the Grand Prix du Cinéma Français

1995: Gérard died